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Why You Must Prove Your Brand Has Asset Value
The concept of brand equity, which began to gain acceptance over two and a half decades ago, dramatically changed marketing. Marketing executives moved into the executive suite, dealt with strategy as...
View ArticleTaking Advantage of South By Southwest: An Interview with Ewan Spence From...
Over the years, South By Southwest has continued to grow and evolve from its original arts, film, and music festival format, to a massive conference where artists, musicians, film makers, techies,...
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7 Beginner Mistakes That Will Cost Your Startup Big Time
Startups need to be extra careful, even with the most minute things, because in this phase of the business, the process and the systems in place aren’t as optimized as they should be. Although there...
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SleepOut, Kenya’s answer to CouchSurfing
Starting out as a simple hobby, SleepOut has now transformed the way accommodation booking works. It all started in 2011 when Johann Jenson, who was then working for the UN, along with his girlfriend,...
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7 inspiring pearls of wisdom from Ratan Tata
Here are 7 amazing pearls of wisdom from Ratan Tata which will inspire you : I admire people who are very successful. But if that success has been achieved through too much ruthlessness, then I may...
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YouTube is reportedly acquiring San Francisco-based Twitch for a whopping $1...
Reportedly, YouTube has reached a deal to buy the San Francisco based videogame streaming service Twitch, for more than $1 billion, as mentioned to Variety by sources familiar with the pact. If all...
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Basic Digital Media Marketing terminologies which you should know
A marketing trend is a pattern of business behavior that becomes well-liked and mimicked once it’s tried and tested to be economical, thanks to connect with paying customers. The digital media...
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HappyFox launches HelpStack – an open source customer support tool for iOS...
Global customer support startup Happyfox has launched a new open-source mobile helpdesk software development kit, HelpStack. It helps iOS developers to provide easy-to-use support interface for their...
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If you love your work, share your story and journey – and your work will grow
If you are an entrepreneur with a great idea, a good way to get noticed is to share your creative journey with communities of interest around the world and to tell good stories. That is the message...
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5 mistakes of my startup life
The journey from planning to launch of a startup, to reaching the 100th customer and more is an exciting and learning experience. I had had my failures and successes as an entrepreneur in my...
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Hyderabad-based HeartandSoul.co.in tames the tough sorghum for healthy snacks
You are what you eat. The truth of the matter is we eat a lot of junk food, especially in a startup culture where Pizza, Redbull combo is a staple diet. As much as we need technology advancements, we...
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Gyanfinder makes learning social; targets 1 Cr revenues in 2014
Born and brought up in Hyderabad, Vamsee Vanarpathy migrated to the US after five years of education in Europe. He worked for almost seven years in Silicon Valley in various roles in the IT domain. But...
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IIT, Wharton, UCLA grads aim to transform education with SlideRule
We are in the cusp of an education revolution. Worldwide, the best universities are opening their gates to the masses with online courses. Thanks to the open education movement, from the nitty gritties...
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Buy health and green with Shweta Foulger and Rashi Goel: The Green Ok Please...
Shweta Foulger and Rashi Goel have a lot in common. They are not just close friends from Pune with successful professional stints behind them, but they have travelled extensively, and are passionate...
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19-year-old high school dropout from Patna builds world’s first Android...
A TEDx speaker, founder of world’s first smart-watch company, managing operations in an NGO and being invited by US president Barack Obama, Siddhant Vats is all you can dream of. This boy from Patna...
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Why should you download the Myntra and CommonFloor Groups android app
India is currently the world’s fastest growing smartphone market fueled by the dominance of sub Rs 15,000 smartphones. The year 2013 saw a Y-o-Y growth of 172.2% with over 41 million units shipped...
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Mydesignersales bids to make designer clothing affordable & accessible for...
While working for event management companies, Vijay Bhaskar and Amit Saibannava met regularly at industry events. The duo used to organize events for fashion designers and over time they developed a...
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Faujnet, making Armed Forces veterans compatible for corporate hires
Serving the country as part of the defense forces has its own set of joys and sorrows. The professionalism, the discipline, the courage and the maturity of a soldier in uniform are some things which...
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Indian Entrepreneurship Gets a Boost; Sequoia Capital raises its fourth...
Close on the heels of a recent landmark deal in the Indian e-commerce space, marquee investor Sequoia Capital has raised its fourth India-focused fund of USD 530 million to double-down on its venture...
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AdTech startup Reduce Data launches an algorithmic marketplace for marketers
The AdTech industry is moving at a fast pace, while the advertising industry is poised to grow to a market size of $25B a year by 2016; it is no surprise then that companies around the world are...
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